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Ibm Unica Campaign Training

Ibm Unica Campaign Training Introduction

Ibm Unica Campaign Course Content

Unica Campaign Basics
  • The Unica 8 Suite
  • Campaign Concepts & Terminology
  • Navigating Around the Unica Campaign Interface
  • Creating a Campaign
Building a Campaign, Data Refinement & Output
  • Configuring Queries Based on the Derived Fields
  • The Snapshot Process
  • Table Mapping
  • The Audience Process
  • The Extract Process
  • Scheduling the Flowcharts
Building a Campaign, Data Selection & Manipulation
  • Creating a Flowchart
  • The Select Process
  • Strategic Segments
  • Definition & Use
  • Associating Segments With Campaigns
  • The Merge Process
  • Building Queries With the Unica Macros
  • Building Queries With the User Variables
  • The Segment Process
  • The Sample Process
  • Running Flowcharts
  • Using the Flowcharts Templates