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PPC Campaign Management training

PPC Campaign Management Course Content

TOPIC 1
  • An Introduction to the PPC
  • How to PPC Works & Different PPC Mediums
  • Different PPC tool to conclude on a decision (Very Important)
  • Keyword Research, Traffic Estimator Tools
  • AdCopy Research & Creation
  • Account Structure & Campaign Set-Up
  • Generating the Client PPC Proposals (Very Important)
  • Conversion Tracking Code
TOPIC 2
  • Terminology/Network
  • Budget, Billing & Reporting
  • Bidding & Optimization Technique
  • Different Analysis Report
  • Analytics Set-Up, Tracking Code & Correlation
  • Analytics role in the PPC
  • Analytics related for Adwords Improvement
  • Support / guidance on campaign management